This paper shows that trends typically used for monetary policy guidance are also effective in predicting market excess returns. Using a linear combination method across 14 economic and financial predictor variables, we find that moving-average trends outperform the variables’ current values in forecasting market returns. Incorporating neural networks further improves these predictions. Our findings underscore the importance of trends, supporting the Federal Reserve’s emphasis on integrating trends with lagged variables. When accounting for nonlinearity, we find that market return predictability is significantly greater than commonly believed. Our results are robust across both U.S. and global equity markets. JEL C52, C53, C55, C58, G17

We propose a novel trend factor for the Chinese stock market that incorporates both price and volume information to capture dominant individual trading, momentum, and liquidity. We find that volume plays a more significant role in the trend factor for China than for the United States, reflecting the greater retail participation in China. By incorporating this trend factor into the 3-factor model of Liu et al. (2019), we propose a 4-factor model that explains a wide range of stylized facts and 60 representative anomalies. Our study highlights the important role of individual trading in asset pricing, especially in China.