A Utility Theoretic Basis for "Generalized" Mean-Coefficient of Variation (MCV) Analysis
Ronald E. Shrieves, John M. Wachowicz, Jr., A Utility Theoretic Basis for "Generalized" Mean-Coefficient of Variation (MCV) Analysis, The Journal of Financial and Quantitative Analysis, Vol. 16, No. 5 (Dec., 1981), pp. 671-683