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How Campaign Ads Stimulate Political Interest

The Review of Economics and Statistics 2023 105(2), 292-310
We empirically investigate key dynamic features of advertising competition in elections using a new data set of very high-frequency, household-level television viewing matched to campaign advertising exposures. First, we show that exposure to campaign advertising increases households' consumption of news programming by 3 or 4 minutes on average over the next 24 hours. The identification compares households viewing a program when a political ad appeared to viewers in the same market who barely missed it. Second, we show that these effects decline over the campaign. Together, these dynamic forces help rationalize why candidates deploy much of their advertising budgets well before election day.

Audit Quality and the Trade-Off between Accretive Stock Repurchases and Accrual-Based Earnings Management

The Accounting Review 2012 87(6), 1861-1884
ABSTRACT We examine whether audit quality affects the trade-off between accrual-based and real earnings management. We hypothesize that firms motivated to manage earnings per share (EPS) to meet or beat consensus analysts' forecasts are more likely to engage in accretive stock repurchases (a form of real earnings management) when their ability to manage earnings through accruals is constrained by high audit quality. We find that firms with high audit quality are more likely to use accretive stock repurchases and less likely to use accrual-based earnings management to meet or beat consensus analysts' forecasts. Our results are robust to various controls for endogeneity concerns.