ACCOUNTING RESEARCH.
The article focuses on accounting research. The first of four stated purposes of the American Accounting Association is to promote research in accounting. Although much has been done to further this objective, a great deal more must be done if the Association is to be counted among the leading contributors to effective research. Currently, research is being carried on under the auspices of the Association by economist Ralph C. Jones and his associates, who are working on the Price Level Project. Research by the Committee on Concepts and Standards in its continuing search for effective statements of concepts and standards in the area of financial accounting. Another is the research by the Committee on Cost Accounting Concepts and Standards and by the several task committees on education. The tremendous research potential represented by the thousands of college and university teachers and graduate students of accounting needs to be tapped if the research program is to be enlarged to keep up with the growing needs for the application of the scientific method to the problems facing accountancy.