Do households react to negative non-financial and climate related information about their financial institutions? Using branch level data for the United States, I show that banks that financed the highly controversial Dakota Access Pipeline experienced significant decreases in deposit growth. These effects were greater in localities with higher support for the protests and higher environmental awareness. Data suggests that locally oriented banks were among the main beneficiaries of this depositor movement. Overall, this paper adds significantly to our understanding on the non-financial preferences of household financial investment decisions and climate finance debate.