Vincent P. Apilado, Don C. Warner, Joel J. Dauten, Evaluative Techniques in Consumer Finance--Experimental Results and Policy Implications for Financial Institutions, The Journal of Financial and Quantitative Analysis, Vol. 9, No. 2 (Mar., 1974), pp. 275-283

Milton C. Weinstein, Richard J. Zeckhauser; Use Patterns for Depletable and Recycleable Resources12, The Review of Economic Studies, Volume 41, Issue 5, 1 Decem

Presents a reply to comments made on the article "Some Observations on Student Values and Their Implications for Accounting Education," by Vincent Brenner. Relationship between attitudes and values; Reason for the adoption of the measurement technique; Need for awareness on the difference in attitudes or values between accounting students and non-accounting majors

This article presents a comment on the study of some observations on student values and their implications for accounting education in the U.S. If accounting majors are less concerned with wisdom and beauty than other students it may be incumbent upon accounting educators to raise the consciousness level of their students. This could be done by pointing out the scholarly background of accounting and the infinite complexities of designing a useful and reliable method of measuring economic and financial transactions.