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Evolutionary psychology and consumer behavior: A constructive critique

Journal of Consumer Psychology 2013 23(3), 387-399
AbstractWe examine the theoretical basis for the evolutionary narrative common to the target papers by Saad (this issue) and by Griskevicius and Kenrick (this issue) and identify areas of controversy that have sparked debate about evolutionary psychology [EP] among biologists and behavioral ecologists. The two main areas of disagreement are over (1) the role of genetic adaptations resulting from natural selection in ancient times compared to other forces leading to current behavior; and (2) the likelihood that evolution resulted in a set of highly specialized mental modules or information‐processing circuits thought to be instrumental in determining present‐day behavior. We review the EP research discussed by the authors of the target papers as a means of evaluating the evidence in support of the theory and of suggesting future directions of research.

The Price Is (Almost) Right

Journal of Finance 2009 64(6), 2739-2782
ABSTRACT Most previous research tests market efficiency using average abnormal trading profits on dynamic trading strategies, and typically rejects the joint hypothesis of market efficiency and an asset pricing model. In contrast, we adopt the perspective of a buy‐and‐hold investor and examine stock price levels. For such an investor, the price level is more relevant than the short‐horizon expected return, and betas of cash flow fundamentals are more important than high‐frequency stock return betas. Our cross‐sectional tests suggest that there exist specifications in which differences in relative price levels of individual stocks can be largely explained by their fundamental betas.