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Advertising and the Theory of Consumer Choice

D. A. L. Auld
Quarterly Journal of Economics 1974 88(3), 480
Journal Article Advertising and the Theory of Consumer Choice Get access D. A. L. Auld D. A. L. Auld University of Guelph Search for other works by this author on: Oxford Academic Google Scholar The Quarterly Journal of Economics, Volume 88, Issue 3, August 1974, Pages 480–487, https://doi.org/10.2307/1881946 Published: 01 August 1974