We find strong evidence that imitation to the leader in an uncertain environment provides short-term early success without enhancing long-term survival. Using a unique setting in cryptocurrencies where Bitcoin has been the centre focus, we define copycats as cryptocurrencies that have a name similar to Bitcoin. Our results show copycats earn higher returns in the first day and first week of trading but have a lower survival rate comparing to non-copycats and are robust to alternative definitions of copycat and an instrumental variable. Our results highlight that in an uncertain market created by a novel technology, the name of an organization may be a strong signal to investors when other signals are unclear.

We investigate the price reaction of listed companies in response to blockchain-related announcements. The average abnormal return based on a global sample of 713 firm announcements is approximately 5% on the announcement day, with significantly higher returns for U.S. firms, smaller firms and announcements in late 2017 and early 2018. We show that abnormal returns are linked to the performance of bitcoin. Additionally, speculative announcements exhibit higher returns than non-speculative announcements, and blockchain-related Form 8-K disclosures have negligible difference in performance compared to their U.S. peers. Whilst we acknowledge the possibility of a latent variable that affects both the abnormal returns and the performance of bitcoin, we hypothesise that investors have confused bitcoin and blockchain, and used the performance of bitcoin as an indicator of the expected success of the blockchain technology.