The Association between Consensus of Beliefs and Trading Activity Surrounding Earnings Announcements
[Numerous researchers have conducted empirical analyses of market reactions to information announcements using trading volume (e.g., Kiger 1972; Morse 1980, 1981; Bamber 1986, 1987; Ziebart 1987) since Beaver (1968) investigated both price and volume reactions to earnings announcements. Beaver contended that abnormal trading volume reflects the degree to which the individual investors in the market revise their expectations as a result of the announcement whereas abnormal returns reflect the aggregate revision in expectations. In Beaver's framework, volume reactions reflect a lack of consensus among the market participants and capture changes in portfolio positions that may not be manifested in price changes. However, a number of other factors such as cash flow coordination, changes in risk preferences, changes in portfolio risk, or taxation may be driving trading activity. Unfortunately, the appropriate economic interpretation to place on an observed trading volume reaction to an information announcement has not been determined. A number of analytical studies have attempted to explain trading volume and belief structures, and in so doing provide a framework for interpreting trading reactions (e.g., Verrecchia 1981; Hakansson et al. 1982, 1984; and others). The results of these studies are mixed, and depending on the formulation of the analysis, a link between consensus of beliefs and trading volume is either demonstrated or dismissed. Given these mixed results, an empirical assessment of the extent to which trading volume reflects changes in consensus is warranted. For a sample of 611 earnings announcements of 90 NYSE-listed firms, this study empirically investigates the association between changes in the level of consensus of beliefs in the market, proxied by the dispersion in analysts' forecasts of annual earnings per share, and changes in the abnormal weekly trading activity surrounding corporate earnings announcements. In addition, changes in abnormal trading volume are also hypothesized to be a positive function of the change in the aggregate belief, proxied by the absolute value of the change in the mean of the analysts' forecasts. An inverse relation between the level of predisclosure information, proxied by firm size, is also expected. The results of this study support the hypothesis that the degree of change in abnormal trading activity is positively associated with both the change in the level of consensus and the absolute value of the percentage revision in the analysts' mean forecast. The evidence does not support the hypothesized link between the change in abnormal trading activity and the level of predisclosure information. These results suggest that an observed trading volume reaction reflects both the revision of beliefs in aggregate, reflecting the "surprise" in the earnings announcement, and the consensus of the individuals' revisions. Unfortunately, the low explanatory power of the variables included in this study suggests that an observed trading volume reaction may reflect the effects of a number of other factors not included in this study.]