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How Stock Market Participants Use Generative Artificial Intelligence: Evidence from User‐Platform Interaction Data

Journal of Accounting Research 2026 64(3), 1375-1426 open access
This paper provides descriptive evidence on how stock market participants use Generative Artificial Intelligence (GenAI) to process investment‐related information. Using a data set of 1.7 million stock‐related queries from one of China's largest GenAI platforms during the first half of 2024, we document that user queries address a wide range of topics and tasks and vary systematically with usage intensity and financial sophistication. Query activity increases around corporate disclosure events, but these increases largely track contemporaneous media coverage. We also find evidence consistent with a substitution between the informativeness of voluntary managerial disclosures and investors' reliance on GenAI. Continued platform engagement more likely follows answers that are concise and contain directionally accurate trading signals. Over time, users' subsequent queries increasingly reflect the specificity and financial terminology present in earlier GenAI answers. At the market level, GenAI usage is associated with higher measures of informed trading and lower liquidity, while aggregated sentiment in GenAI‐generated answers correlates with same‐day abnormal returns, particularly when user feedback is positive. Overall, our findings offer insights into early‐stage GenAI adoption by retail investors and inform discussions on how GenAI shapes information processing in financial markets.

Competing under Information Heterogeneity: Evidence from Auto Insurance

Review of Economic Studies 2026 open access
This article studies competition under information heterogeneity in selection markets and examines the impact of public information regulations aimed at reducing information asymmetries between competing firms. We develop a novel model and introduce new empirical strategies to analyse imperfect competition in markets where firms have heterogeneous information about consumers, vary in cost structures, and offer differentiated products. Using data from the Italian auto insurance market, we find substantial differences in the precision of risk ratings across insurers, and those with less accurate risk-rating algorithms tend to have more efficient cost structures. We assess the equilibrium effects of giving firms equal access to aggregated risk information from a centralized bureau. This policy significantly reduces prices by increasing competition, leading to a 15.7% boost in consumer surplus, almost reaching the efficiency benchmark where firms have full knowledge of consumers’ true risk. Aggregating information through the bureau favours low-risk consumers and reduces average costs by 12 euros per contract through more efficient insurer–insuree matching.