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Contextualizing Entrepreneurship—Conceptual Challenges and Ways Forward

Entrepreneurship Theory and Practice 2011 35(1), 165-184
This paper sets out to explore contexts for entrepreneurship, illustrating how a contextualized view of entrepreneurship contributes to our understanding of the phenomenon. There is growing recognition in entrepreneurship research that economic behavior can be better understood within its historical, temporal, institutional, spatial, and social contexts, as these contexts provide individuals with opportunities and set boundaries for their actions. Context can be an asset and a liability for the nature and extent of entrepreneurship, but entrepreneurship can also impact contexts. The paper argues that context is important for understanding when, how, and why entrepreneurship happens and who becomes involved. Exploring the multiplicity of contexts and their impact on entrepreneurship, it identifies challenges researchers face in contextualizing entrepreneurship theory and offers possible ways forward.

Moving Contexts Onto New Roads: Clues From Other Disciplines

Entrepreneurship Theory and Practice 2021 45(5), 1154-1175
This article responds to Welter’s (2011) call to pay more attention to the diversity of entrepreneurship in theorizing contexts by examining how places come to be understood as entrepreneurial. We draw briefly and selectively on ideas from a quirky set of disciplines, looking at how topics such as narratives and language, memories of the past, built environments, and constellations of power among groups of people interact to shape the emergence and decline of “everyday entrepreneurship places.” Our discussion illustrates some useful cues our research might draw on to challenge and improve theoretical understanding of place in entrepreneurship.

Everyday Entrepreneurship—A Call for Entrepreneurship Research to Embrace Entrepreneurial Diversity

Entrepreneurship Theory and Practice 2017 41(3), 311-321
This essay contrasts a perspective that places an excessive focus on technology businesses and growth with a view of entrepreneurship that embraces its heterogeneity. We challenge a taken–for–granted belief that only certain kinds of entrepreneurship might lead to wealth and job creation and additionally suggest that these two outcomes (wealth and job creation) need to be placed within a broader context of reasons, purposes, and values for why and how entrepreneurship emerges. We suggest that a wider and nondiscriminatory perspective on what constitutes entrepreneurship will lead to better theory and more insights that are relevant to the phenomenon.

Extending Women's Entrepreneurship Research in New Directions

Entrepreneurship Theory and Practice 2012 36(3), 429-442
The dramatic expansion of scholarly interest and activity in the field of women's entrepreneurship within recent years has done much to correct the historical inattention paid to female entrepreneurs and their initiatives. Yet, as the field continues to develop and mature, there are increasingly strong calls for scholars to take their research in new directions. Within this introduction to the special issue, we expand upon the reasons for this call, describe who responded, and summarize the new frontiers explored within the work appearing in this and another related collection. We conclude by delineating new territories for researchers to explore, arguing that such endeavors will join those in this volume in not only addressing the criticisms raised to date, but also in generating a richer and more robust understanding of women's entrepreneurship.

Context, time, and change: Historical approaches to entrepreneurship research

Strategic Entrepreneurship Journal 2020 14(1), 3-19
Abstract Research Summary We articulate the value of historical methods and reasoning in strategic entrepreneurship research and theory. We begin by introducing the papers in the special issue, contextualizing each within one of five broader methodological approaches, and elaborating on the applicability of each to other topics in entrepreneurship research. Next, we use the papers to induce a framework for integrating history into entrepreneurship theory. The framework demonstrates how historical assumptions play a formative role in operationalizing time and context in entrepreneurship research. We then show how variations in these treatments of time and context shape theoretical claims about entrepreneurial opportunities, actions, and processes of change. We conclude by discussing why this may be a particularly opportune time for strategic entrepreneurship research to develop a deeper historical sensibility. Managerial Summary History can serve as an especially important guide to understanding entrepreneurship during moments of change. We draw on articles from the special issue on “Historical Approaches to Entrepreneurship Research” to illustrate different forms of historical reasoning and research about entrepreneurship. Moreover, we use the articles to develop a framework for understanding how historical context and time shape entrepreneurial opportunities, actions, and processes of change. We emphasize, in particular, the value of history in understanding variations in entrepreneurial practices.

Recalibrating Entrepreneurship Research: Decolonizing and Embracing the Pluralism of Entrepreneurial Activity

Journal of Management Studies 2026 63(1), 1-21
Abstract Entrepreneurship research has long focused on exceptional, high‐growth, venture‐funded firms while overlooking the everyday and modest ventures that make up most entrepreneurial activity. This Special Issue calls for a recalibration of the field by decolonizing its assumptions and embracing its pluralism. We distinguish between conventional entrepreneurship, shaped by ideals of technology‐driven innovation and venture‐capital funded growth, and unconventional entrepreneurship, which reflects diverse and contextually grounded practices. Focusing on everydayness, pluralism, and decolonization, we draw on Santos’ concept of abyssal line to invite a shift from studying outliers to studying the ordinary. Using the metaphor of moving from a microscope to a prism, we call for theories that capture the full spectrum of entrepreneurial life across contexts and cultures. We discuss how papers in this Special Issue exemplify this prism approach and, in doing so, cast new light on how entrepreneurship can be understood, studied, and imagined.