A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments Eric Yorkston; Geeta Menon Journal of Consumer Research 2004 31(1), 43-51
Ease‐of‐Retrieval as an Automatic Input in Judgments: A Mere‐Accessibility Framework? Geeta Menon; Priya Raghubir Journal of Consumer Research 2003 30(2), 230-243