Journal Article Equilibrium Distributions of Sales and Advertising Prices Get access Gerard R. Butters Gerard R. Butters Princeton University Search for other works by this author on: Oxford Academic Google Scholar The Review of Economic Studies, Volume 44, Issue 3, October 1977, Pages 465–491, https://doi.org/10.2307/2296902 Published: 01 October 1977 Article history Received: 01 April 1975 Accepted: 01 October 1976 Published: 01 October 1977