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Investor Reaction to the Ambiguity and Mix of Positive and Negative Argumentation in Favorable Analyst Reports

Contemporary Accounting Research 2015 32(3), 973-999
This study experimentally tests the hypothesis that investor reaction to favorable investment ratings is influenced by attributes of analysts’ supporting arguments. Specifically, I argue that argument ambiguity and the mix of positive and negative argumentation interact to influence how investors process and, in turn, react to information contained in analysts’ arguments. When positive arguments are unambiguous, I predict and find that investors react to the content of the arguments because they perceive the arguments provide sufficient support for the rating. In this case, investors react more favorably when the report includes strictly positive argumentation (i.e., one‐sided argumentation) than when it includes a mix of positive and negative argumentation (i.e., two‐sided argumentation). In contrast, when positive arguments are ambiguous, two‐sided argumentation acts as a credibility cue and leads to a higher likelihood of investment than one‐sided argumentation. These results provide important insights about the conditions under which investors react to justifications in favorable analyst reports and shed light on how analysts can credibly convey favorable information.

U.S. Auditors' Perceptions of the PCAOB Inspection Process: A Behavioral Examination

Contemporary Accounting Research 2019 36(3), 1540-1574
This study examines U.S. auditors' observations of the PCAOB inspection process, and its impact on their work, in order to understand the current U.S. regulatory audit climate. Using 20 interviews with experienced auditors, we consider behavioral factors (e.g., perceived power of and trust in the PCAOB) that can impact the level and form of auditor compliance according to theory from the slippery slope framework on audit regulation (Kirchler et al. 2008; Dowling et al. 2018). Our participants described an audit climate with a powerful regulator. They reported that their desire to receive “clean” inspection reports has had a substantial impact on audit procedures and quality control. However, our participants do not appear to have high trust in the PCAOB, as they questioned aspects of the inspection process and its expectations. Accordingly, we conclude that U.S. public company auditors operate in an antagonistic environment in which auditors perceive the PCAOB has high coercive power. In other words, they comply due to fear of enforcement rather than agreement with the PCAOB's views on audit quality. Some auditors also indicated that they consider both the costs and benefits of compliance. Theoretical intuition implies that any future increases to perceived costs relative to perceived benefits of compliance could ultimately decrease the PCAOB's coercive power and reduce U.S. auditor compliance. Our findings have implications for regulators and researchers interested in understanding behavioral factors that may influence regulatory compliance.

The Effects of Norms on Investor Reactions to Derivative Use

Contemporary Accounting Research 2015 32(4), 1529-1554
Prior research indicates that a firm's use of derivatives to manage business risks is viewed favorably by investors. However, these studies do not consider a potentially key factor in this setting—namely, the typical behavior (or norms) regarding derivatives by other firms in the industry or the firm itself. In this paper, we report the results of multiple experiments that test whether norms are influential in affecting investors’ evaluations of firms’ derivatives choices. Our results show that the generally favorable reactions to derivative use actually reverse and become unfavorable when firms’ derivative decisions are inconsistent with industry or firm norms. Somewhat surprisingly, though, we find that industry and firm norms are not viewed similarly by investors. These results expand our understanding of how investors respond to firm's derivative use decisions and demonstrate the role of norms as factors that influence investors’ judgments in financial reporting settings. Our results have implications for firm managers making decisions about derivative use.

Consensus Information and Nonprofessional Investors’ Reaction to the Revelation of Estimate Inaccuracies

The Accounting Review 2010 85(3), 979-1000 open access
To curb opportunism in financial reporting, researchers and regulators have proposed that firms be required to report reconciliations of prior year estimates. We provide experimental evidence that such disclosures are not sufficient for nonprofessional investors to identify firms that are opportunistic in their estimates. We also offer evidence suggesting that the value of these disclosures can be enhanced when nonprofessional investors seek out information about the estimate accuracy of other firms in the industry (i.e., consensus information). Our study provides insights about these disclosures and the mechanisms that enhance their effectiveness. Our findings have broad implications for standard-setters and future research designed to assist in identifying opportunistic management behavior.