Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media advertising. We find that the model is a good match, qualitatively and quantitatively, to variation in advertising prices across demographic groups, outlets, platforms, and over time. We use the model to quantify the effects of competition within and across platforms.

We measure trends in affective polarization in twelve OECD countries over the past four decades. According to our baseline estimates, the United States experienced the largest increase in polarization over this period. Five countries experienced a smaller increase in polarization. Six countries experienced a decrease in polarization. We relate trends in polarization to trends in potential explanatory factors.