We present a dynamic model of trading under adverse selection in which a seller sequentially meets buyers, each of whom receives a noisy signal about the quality of the seller’s asset and offers a price. We fully characterize the equilibrium trading dynamics and show that buyers’ beliefs about the quality of the asset can either increase or decrease over time, depending on the initial level. This result demonstrates how the introduction of private buyer signals enriches the set of trading patterns that can be accommodated within the framework of dynamic adverse selection, thereby broadening its applicability. We also examine the economic effects of search frictions and the informativeness of buyers’ signals in our model and discuss the robustness of our main insights in multiple directions.

We consider an oligopoly model in which consumers engage in sequential search based on partial product information and advertised prices. By applying Weitzman's (1979) optimal sequential search solution, we derive a simple static condition that fully summarizes consumers' shopping outcomes and translates the pricing game among the sellers into a familiar discrete‐choice problem. Exploiting the discrete‐choice reformulation, we provide sufficient conditions that guarantee the existence and uniqueness of market equilibrium and analyze the effects of preference diversity and search frictions on market prices. Among other things, we show that a reduction in search costs raises market prices.