Abstract The article reports that writing for a public accounting practitioners' magazine requires a style different from that common in educators' publications such as The Accounting Review and the Journal of Accounting Research. This distinction is a main point of this article. The term "style" as here used includes not only the language but also certain other aspects such as topics and method of treatment. The basis for this article stems from the author's observations over a period of about 11 years as editor of The New York Certified Public Accountant, now The CPA Journal, published by the New York State Society of Certified Public Accountants. In this time about 600 manuscripts were received from educators and 250 were published. The rejections were due to a number of reasons, none on the ground of poor quality of writing. Rather, they were due to material, irremediable reasons later discussed. It is hoped that this discussion will serve to reduce, if not avoid, the vain expenditure of writers' time, effort and expense in preparing articles for submission to practitioners' magazines.