Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell Michal Strahilevitz; John G. Myers Journal of Consumer Research 1998 24(4), 434-446
The Effect of Ownership History on the Valuation of Objects Michal A. Strahilevitz; George Loewenstein Journal of Consumer Research 1998 25(3), 276-289