Journal Article Risk Attitude and Cost Variability in a Capacity Choice Experiment Get access Roger Sherman Roger Sherman University of Bristol and University of Virginia Search for other works by this author on: Oxford Academic Google Scholar The Review of Economic Studies, Volume 36, Issue 4, October 1969, Pages 453–466, https://doi.org/10.2307/2296470 Published: 01 October 1969 Article history Received: 15 April 1968 Revision received: 15 December 1968 Published: 01 October 1969