Nonconscious Consumer Psychology Tanya L. Chartrand; Gavan J. Fitzsimons Journal of Consumer Psychology 2011 21(1), 1-3
Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings Linyun W. Yang; Keisha M. Cutright; Tanya L. Chartrand; Gavan J. Fitzsimons Journal of Consumer Research 2014 40(5), 973-992