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American Economic Review Vol. 107 No. 4 2017

Borrowing on the Wrong Credit Card? Evidence from Mexico

Alejandro Ponce1; Enrique Seira2; Guillermo Zamarripa3

1 World Justice Project (e-mail: ) · 2 ITAM (e-mail: ) · 3 FUNDEF (e-mail: )

open access

Abstract

We establish new facts about the way consumers allocate debt among their credit cards using data for a representative sample of cardholders in Mexico. We find that relative prices are weak predictors of the allocation of debt, purchases, and payments. Consumers allocate a large fraction of their debt to high-interest cards, incurring a cost of 31 percent above the minimum. Using an experiment, we find that consumers do not substitute in the price margin, although they respond to salient temporary low-interest offers. We conclude that limited attention and mental accounting best rationalize our results and discuss implications for the market.

DOI
10.1257/aer.20120273
Volume
107
Issue
4
Pages
1335-1361
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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