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American Economic Review Vol. 110 No. 11 2020

From Extreme to Mainstream: The Erosion of Social Norms

Leonardo Bursztyn1; Georgy Egorov2; Stefano Fiorin3

1 University of Chicago and NBER (email: ) · 2 Kellogg School of Management, Northwestern University and NBER (email: ) · 3 Bocconi University and IGIER (email: )

Abstract

Social norms, usually persistent, can change quickly when new public information arrives, such as a surprising election outcome. People may become more inclined to express views or take actions previously perceived as stigmatized and may judge others less negatively for doing so. We examine this possibility using two experiments. We first show via revealed preference experiments that Donald Trump’s rise in popularity and eventual victory increased individuals’ willingness to publicly express xenophobic views. We then show that individuals are sanctioned less negatively if they publicly expressed a xenophobic view in an environment where that view is more popular.

DOI
10.1257/aer.20171175
Volume
110
Issue
11
Pages
3522-3548
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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