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American Economic Review Vol. 107 No. 9 2017

Bias in Cable News: Persuasion and Polarization

Gregory Martin1; Ali Yurukoglu2

1 Emory University, 1555 Dickey Drive, Tarbutton Hall, Room 317, Atlanta, GA 30322 (email: ) · 2 Graduate School of Business, Stanford University, 655 Knight Way, Stanford, CA 94305, and NBER (email: )

open access

Abstract

We measure the persuasive effects of slanted news and tastes for like-minded news, exploiting cable channel positions as exogenous shifters of cable news viewership. Channel positions do not correlate with demographics that predict viewership and voting, nor with local satellite viewership. We estimate that Fox News increases Republican vote shares by 0.3 points among viewers induced into watching 2.5 additional minutes per week by variation in position. We then estimate a model of voters who select into watching slanted news, and whose ideologies evolve as a result. We use the model to assess the growth over time of Fox News influence, to quantitatively assess media-driven polarization, and to simulate alternative ideological slanting of news channels.

DOI
10.1257/aer.20160812
Volume
107
Issue
9
Pages
2565-2599
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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