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American Economic Review Vol. 90 No. 2 2000

Emotions in Economic Theory and Economic Behavior

George Loewenstein

Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA 15213.

Abstract

Economists have not explicitly denied the existence and significance of visceral factors but have traditionally left them out of their analyses, whether because their influence is perceived as transient and hence unimportant, or because they are seen as too unpredictable and complex to be amenable to formal modeling. An attempt is made to show that both of these assumptions are false. Visceral factors have important, but often underappreciated, consequences for behavior. Moreover, both the determinants of visceral factors and their impact on behavior are not only systematic, but amenable to formal modeling.

DOI
10.1257/aer.90.2.426
Volume
90
Issue
2
Pages
426-432
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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