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American Economic Review Vol. 107 No. 12 2017

Announcements of Support and Public Good Provision

Judd B. Kessler

The Wharton School, University of Pennsylvania, 3620 Locust Walk, 1454 Steinberg Hall-Dietrich Hall, Philadelphia, PA 19104 (email: )

open access

Abstract

Providing information about contributions to public goods is known to generate further contributions. However, it is often impossible to provide verifiable information on contributions. Through a large-scale field experiment and a series of laboratory experiments, I show that nonbinding announcements of support for a public good encourage others to contribute, even when actual contributions might not or cannot be made. Providing a way to easily announce support for a charity increases donations by $865 per workplace fundraising campaign (or 16 percent of average giving). I discuss implications for understanding prosocial behavior and for organizations aiming to increase contributions to public goods.

DOI
10.1257/aer.20130711
Volume
107
Issue
12
Pages
3760-3787
Language
en
Sources
openalex bibtex:phds-export.bib crossref

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