Econometrica Vol. 44 No. 6 1976
Pricing in a Dynamic Model with Saturation
Abstract
WE CONSIDER A MICROECONOMIC growth model in which a certain product or service, supplied and consumed period by period, becomes more valuable to a consumer-objectively or subjectively-as its use becomes widespread, up to some level of saturation. A reasonable example might be the rental of communication facilities. Taking the standpoint of the producer, we ask for that schedule which maximizes the present value of the profit stream. We show that the solution to this problem differs considerably from that given by profit maximization in each individual period (sometimes termed myopic): it calls for lower prices to the consumer. As such, it provides some quantitative justification for practical policies of pricing for development. Its intuitive explanation is that lower prices (i.e., larger outputs) in the initial stages speed the buildup of demand to its saturation value; the larger profits realizable on larger volume are thereby brought foward in time and increase their contribution to the discounted stream. This effect, being independent of the shape of demand or cost curves, may be attributed to growth alone. It suggests that growth potential, when properly perceived and utilized, can yield a mutual gain to the producer and consumers, since the latter benefit not only from lower prices, but also from the fact that the value of the product to them, which is assumed to increase with higher use, likewise rises more rapidly.
- DOI
- 10.2307/1914252
- Volume
- 44
- Issue
- 6
- Pages
- 1153
- Sources
- bibtex:phds-export.bib openalex crossref