Journal of Accounting Research Vol. 15 No. 2 1977
A Reconsideration of the Recognition of Advertising Assets on Financial Statements
Abstract
Advertising Expenditures, Amortization, Intangible assets, Future returns
- DOI
- 10.2307/2490357
- Volume
- 15
- Issue
- 2
- Pages
- 317
- Sources
- bibtex:phds-export.bib openalex crossref