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Journal of Banking & Finance Vol. 36 No. 1 2012

The impact of strategic interaction on earnings expectations associated with corporate product strategies

Sheng-Syan Chen1; Po-Jung Chen1; Wen-Chun Lin2

1 National Taiwan University · 2 Providence University

Abstract

We examine how strategic interaction in an industry influences the earnings expectations of financial analysts with regard to new product strategies. We find that following announcement of new products, analysts revise earnings forecasts upward more for announcing firms competing in low-strategic interaction industries than for firms competing in high-strategic interaction industries. For value-enhancing (value-reducing) product strategies, earnings forecast revisions are more favorable for rivals competing under a high (low) degree of strategic interaction than for rivals competing under a low (high) degree of strategic interaction. Overall empirical evidence indicates that the nature of strategic competition within the industry is important in assessing the market expectations of earnings for new product announcers and their rivals.

DOI
10.1016/j.jbankfin.2011.06.006
Volume
36
Issue
1
Pages
66-77
Language
en
Sources
openalex crossref bibtex:phds-export.bib

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