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Journal of Corporate Finance Vol. 89 2024

Corporate social responsibility and external disruptions

Po-Hsuan Hsu1; Hsiao-Hui Lee2,3; Long Yi4

1 National Tsing Hua University · 2 National Chung Cheng University · 3 National Chengchi University · 4 Shenzhen University

open access

Abstract

We propose that corporate social responsibility (CSR) investment serves as an intangible investment in stakeholder relationships to guard against external disruptions to firms' operations and tangible assets. Using a difference-in-differences setting and a database of factory locations, we show that manufacturing firms with higher CSR ratings are much less affected by major natural disasters in terms of operating performance. We then propose two mechanisms through which CSR engagement shields manufacturing firms against external disruptions: employee motivation and customer loyalty. Empirical evidence suggests that CSR helps manufacturing firms survive major natural disasters by motivating employees, which leads to higher post-disaster productivity, and keeping customers, which leads to more stable post-disaster sales.

DOI
10.1016/j.jcorpfin.2024.102675
Volume
89
Pages
102675
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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