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Journal of Financial Economics Vol. 169 2025

Data sales and data dilution

Ernest Liu1; Song Ma2; Laura Veldkamp3

1 Princeton University · 2 Yale University · 3 Columbia University

Abstract

We explore indicators of market power in a data market. Markups cannot measure competition, because most data products’ marginal cost is zero, making the markup infinite. Yet, data monopolists may not exert monopoly power because they cannot commit to restricting data sales to future customers. This limited commitment and strategic substitutability of data undermine sellers’ monopoly power. But data subscriptions restore this monopoly power. Evidence from online data markets supports the model’s insight that subscriptions indicate market power. Model and evidence reveal that data subscriptions are better for consumers because they sustain the incentive to invest in high-quality data.

DOI
10.1016/j.jfineco.2025.104053
Volume
169
Pages
104053
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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