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Journal of Financial Economics Vol. 170 2025

Revenue collapses and the consumption of small business owners in the COVID-19 pandemic

Olivia S. Kim1; Jonathan A. Parker2,3; Antoinette Schoar2,3

1 School for Field Studies · 2 National Bureau of Economic Research · 3 Massachusetts Institute of Technology

Abstract

Using financial account data linking small businesses to their owner households, we examine how business owners’ consumption responded to changes in business revenues during the COVID-19 crisis. In the first two months following the National Emergency, business revenues declined by 40 percent, largely driven by national factors rather than local infection rates or policies. However, the pass-through of revenue losses to owner consumption was limited: each dollar of revenue loss resulted in only a 1.6-cent decline in consumption. This muted pass-through persisted through 2021, even after the introduction of COVID-19 vaccines. Our findings suggest that federal subsidies and pandemic-induced reductions in spending opportunities explain the limited impact.

DOI
10.1016/j.jfineco.2025.104079
Volume
170
Pages
104079
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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