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Journal of Financial Economics Vol. 173 2025

Taking sides on return predictability

R. David McLean1; Jeffrey Pontiff2; Christopher M. Reilly3

1 Georgetown, United States · 2 Boston College · 3 University of Texas at Dallas, United States

Abstract

We assess how nine different categories of market participants trade relative to a comprehensive forecasted-return variable based on 193 predictors. Firms and short sellers tend to be the smart money—both sell stocks with low-forecasted returns, and their trades predict returns in the intended direction. Retail investors trade against forecasted returns. Retail investors’ and institutions’ trades predict returns opposite to the intended direction. This poor trading performance is driven by trades in stocks with either high- or low-forecasted returns. The forecasted-return variable predicts returns more strongly in stocks with more intense retail trading, consistent with retail investors exacerbating mispricing.

DOI
10.1016/j.jfineco.2025.104158
Volume
173
Pages
104158
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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