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Journal of Financial Economics Vol. 163 2025

Aspirational utility and investment behavior

Andreas Aristidou1; Aleksandar Giga2; Suk Lee3; Fernando Zapatero4

1 Netflix (United States) · 2 Delft University of Technology · 3 UNSW Sydney · 4 Boston University

open access

Abstract

We explore the extent to which aspirations – such as those forged in the course of social interactions – explain ‘puzzling’ behavioral patterns in investment decisions. We motivate an aspirational utility, reminiscent of Friedman and Savage (1948), where social considerations (e.g., status concerns) provide an economic foundation for aspirations. We show this utility can explain a range of observed investor behaviors, such as the demand for both right- and left-skewed assets; aspects of the disposition effect; and patterns in stock-market participation consistent with empirical observations. We corroborate our theoretical findings with two novel laboratory experimental studies, where we observed participants’ preference for skewness in risky lotteries shift as lab-induced aspirations shifted.

DOI
10.1016/j.jfineco.2024.103970
Volume
163
Pages
103970
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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