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Journal of Financial and Quantitative Analysis Vol. 60 No. 2 2025

On the Capital Market Consequences of Big Data: Evidence from Outer Space

Zsolt Katona1,2; Marcus O. Painter3; Panos N. Patatoukas1,2; Jean Zeng4

1 Berkeley College · 2 University of California, Berkeley · 3 UCLouvain Saint-Louis Brussels · 4 National University of Singapore

open access

Abstract

We use the introduction of satellite coverage of major retailers to study the capital market implications of unequal access to big data. Satellite data enabled sophisticated investors with access to such data to formulate profitable trading strategies, especially by targeting the upcoming reports of retailers with bad news for the quarter. The introduction of satellite data led to more informed short-selling activity, less informed individual buying activity, and lower stock liquidity around the reports of retailers with satellite coverage. We conclude that unequal access to big data can increase information asymmetry among market participants without immediately enhancing price discovery.

DOI
10.1017/s0022109023001448
Volume
60
Issue
2
Pages
551-579
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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