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Journal of Political Economy Vol. 126 No. 5 2018

Competitive Information Disclosure in Search Markets

Simon Board; Jay Lu

University of California, Los Angeles

Abstract

Buyers often search across sellers to learn which product best fits their needs. We study how sellers manage these search incentives through their disclosure strategies (e.g., product trials, reviews, and recommendations) and ask how competition affects information provision. If sellers can observe the beliefs of buyers or can coordinate their strategies, then there is an equilibrium in which sellers provide the “monopoly level” of information. In contrast, if buyers’ beliefs are private, then there is an equilibrium in which sellers provide full information as search costs vanish. Anonymity and coordination thus play important roles in understanding how advice markets work.

DOI
10.1086/699211
Volume
126
Issue
5
Pages
1965-2010
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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