Organization Science Vol. 2 No. 2 1991
Visual Data in Organizational Research
Abstract
This paper urges organizational researchers to collect data from subjects in the form of pictures, diagrams, computer graphics, and other visual representations. Drawing on theoretical and empirical work in cognitive psychology, neurophysiology, linguistics, and artificial intelligence, it presents a rationale for collecting visual data, provides examples, and suggests research questions and settings where visual data may be preferable to verbal data.
- DOI
- 10.1287/orsc.2.2.218
- Volume
- 2
- Issue
- 2
- Pages
- 218-236
- Language
- en
- Sources
- bibtex:phds-export.bib openalex crossref