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Organization Science Vol. 2 No. 1 1991

Learning from Samples of One or Fewer

James G. March1; Lee S. Sproull2; Michal Tamuz3

1 Stanford University, Stanford, California 94305; · 2 Boston University, Boston, Massachusetts 02215 · 3 Rutgers University, New Brunswick, New Jersey 08903

Abstract

Organizations learn from experience. Sometimes, however, history is not generous with experience. We explore how organizations convert infrequent events into interpretations of history, and how they balance the need to achieve agreement on interpretations with the need to interpret history correctly. We ask what methods are used, what problems are involved, and what improvements might be made. Although the methods we observe are not guaranteed to lead to consistent agreement on interpretations, valid knowledge, improved organizational performance, or organizational survival, they provide possible insights into the possibilities for and problems of learning from fragments of history.

DOI
10.1287/orsc.2.1.1
Volume
2
Issue
1
Pages
1-13
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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