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Organization Science Vol. 33 No. 6 2022

Building Status in an Online Community

Inna Smirnova1; Markus Reitzig2; Olav Sorenson3

1 School of Information, University of Michigan, Ann Arbor, Michigan 48109 · 2 Department of Accounting, Innovation, and Strategy, University of Vienna, 1090 Vienna, Austria; · 3 Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095

open access

Abstract

We argue that the actions for which actors receive recognition vary as they move up the hierarchy. When actors first enter a community, the community rewards them for their easier-to-evaluate contributions to the community. Eventually, however, as these actors rise in status, further increases in stature come increasingly from engaging in actions that are more difficult to evaluate or even impossible to judge. These dynamics produce a positive feedback loop, in which those who have already been accorded some stature garner even greater status through quality-ambiguous actions. We present evidence from Stack Overflow, an online community, and from two online experiments consistent with these expected patterns.

DOI
10.1287/orsc.2021.1559
Volume
33
Issue
6
Pages
2519-2540
Language
en
Sources
openalex crossref bibtex:phds-export.bib

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