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Review of Finance Vol. 20 No. 3 2016

It Hurts (Stock Prices) When Your Team is about to Lose a Soccer Match

Michael Ehrmann1; David-Jan Jansen2

1 1 Bank of Canada and · 2 2 De Nederlandsche Bank

Abstract

The end result of major sporting events has been shown to affect next day stock returns through shifts in investor mood. By studying intraday data during the soccer matches that led to the elimination of France and Italy from the 2010 FIFA World Cup, we test whether mood-related pricing effects already materialize as events unfold. We use data for a cross-listed firm, which allows for a straightforward identification of underpricing. During the matches, the firm’s stock is underpriced by up to 7 basis points in the country that eventually loses. The probability of underpricing increases as elimination becomes more likely.

DOI
10.1093/rof/rfv031
Volume
20
Issue
3
Pages
1215-1233
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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