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Review of Finance Vol. 11 No. 1 2007

Market Responses to Buy Recommendations Issued by Personal Finance Magazines: Effects of Information, Price-Pressure, and Company Characteristics

Alexander G. Kerl1; Andreas Walter2

1 University of Tübingen · 2 University of Tuebingen

open access

Abstract

This paper analyzes explicit buy recommendations for stocks published by German Personal Finance Magazines from 1995 to 2003. These recommendations earn significant abnormal returns of 2.58% within the five days around the publication day. Both the price-pressure hypothesis and the information hypothesis can be confirmed by our data. The price-pressure effect is most evident for small stocks and glamour stocks. However, whereas the initial price reaction to small stocks is additionally driven by permanent information value, this does not hold true for glamour stocks. In contrast, value stocks are associated with high cumulative abnormal returns that are solely driven by information value.

DOI
10.1093/rof/rfl004
Volume
11
Issue
1
Pages
117-141
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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