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Strategic Management Journal Vol. 33 No. 13 2012

How do young firms manage product portfolio complexity? The role of absorptive capacity and ambidexterity

Stephanie A. Fernhaber1; Pankaj C. Patel2,3

1 Butler University · 2 Ball State University · 3 Miller College

open access

Abstract

Building a complex portfolio of products can be beneficial for young firms due to increased sales growth and competitiveness. Yet, the benefits from product portfolio complexity (PPC) are often outweighed by rising costs, leading to an inverted U‐shaped relationship between PPC and performance. Recent research has called for an increased understanding of how firms are able to better manage higher levels of PPC. We suggest that absorptive capacity and ambidexterity are vital to enhancing the benefits and mitigating the costs of increasing PPC. Using a sample of 215 young high technology firms, we find support for positive moderating effects of absorptive capacity and ambidexterity on the inverted U‐shaped relationship between PPC and firm performance.

DOI
10.1002/smj.1994
Volume
33
Issue
13
Pages
1516-1539
Language
en
Sources
openalex bibtex:phds-export.bib crossref

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