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Strategic Management Journal Vol. 35 No. 7 2014

Strategic consensus mapping: A new method for testing and visualizing strategic consensus within and between teams

Murat Tarakci1; Nüfer Yasin Ateş2; Jeanine P. Porck3; Daan van Knippenberg1; Patrick J.F. Groenen4; Marco de Haas5

1 Rotterdam School of Management, Erasmus University Rotterdam Rotterdam The Netherlands · 2 Department of Organization and Strategy Tilburg University Tilburg The Netherlands · 3 Erasmus Research Institute of Management Erasmus University Rotterdam Rotterdam the Netherlands · 4 Econometric Institute Erasmus University Rotterdam Rotterdam the Netherlands · 5 S‐ray Diagnostics Rotterdam the Netherlands

open access

Abstract

Research on strategic consensus focuses primarily on the extent of agreement among team members regarding organizational strategy. It does not include elements such as the content of the agreement, between‐group consensus, or the significance of differences in consensus (e.g., for evaluating the effectiveness of strategic interventions). We propose a new analytical approach, Strategic Consensus Mapping, that provides a comprehensive analysis of strategic consensus within and between groups and that includes intuitive and easy‐to‐understand visualizations. This approach offers researchers the necessary tools for integrative theory building in strategic consensus, as well as in the broader managerial and organizational cognition domain. Using a case example, we illustrate the proposed methods for a multidimensional, multilevel, and longitudinal analysis of strategic consensus .

DOI
10.1002/smj.2151
Volume
35
Issue
7
Pages
1053-1069
Language
en
Sources
bibtex:phds-export.bib crossref openalex

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