1 Strategy and Entrepreneurship Department Kenan‐Flagler Business School, University of North Carolina Chapel Hill North Carolina U.S.A · 2 Department of Management and Technology CRIOS, Bocconi University Milan Italy · 3 Tuck School of Business, Dartmouth College Hanover New Hampshire U.S.A · 4 Management Department, Rotman School, University of Toronto Toronto Ontario Canada · 5 Strategy Area Fuqua School of Business, Duke University Durham North Carolina U.S.A.