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The Accounting Review Vol. 99 No. 5 2024

Wall Street and Product Quality: The Duality of Analysts

Yinghua Li1; Yupeng Lin2; Xiaoqiao Wang3; Shijie Yang4

1 Arizona State University · 2 National University of Singapore · 3 The Chinese University of Hong Kong, Shenzhen · 4 Southern University of Science and Technology

open access

Abstract

We investigate the role of financial analysts in product quality failures. Relying on information about product recalls, we first show that analyst coverage on average reduces product quality, particularly when managers face greater short-term pressure from institutional investors. However, after identifying a subgroup of analysts who raise questions on product-related issues in earnings conference calls, we find that coverage by these “product analysts” enhances rather than compromises product quality. Firms with greater product analyst coverage are also more likely to retire low-quality products. Additional analysis demonstrates that product analysts help safeguard product quality by further probing into product-related matters and issuing more timely recommendation downgrades after firms announce product deficiencies. Data Availability: Data are available from the public sources cited in the text.

DOI
10.2308/tar-2022-0218
Volume
99
Issue
5
Pages
387-420
Language
en
Sources
openalex bibtex:phds-export.bib crossref

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