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The Accounting Review Vol. 80 No. 1 2005

Investors' Evaluations of Strategic Prior-Period Benchmark Disclosures in Earnings Announcements

Susan D. Krische

University of Illinois at Urbana–Champaign

Abstract

Schrand and Walther's (2000) archival evidence suggests that managers strategically disclose prior-period benchmarks in current earnings announcements, which, in turn, influences investors' judgments. Using a controlled experimental setting, I present evidence confirming that a transparent description of a transitory prior-period gain or loss affects how investors apply prior-period earnings when evaluating currentperiod earnings. I also provide evidence that this effect is likely to be unintentional on the part of investors, resulting from limitations in their memory for the prior-period event. Overall, the experimental results suggest that a quantitative description of the transitory prior-period gain or loss in a current earnings announcement helps investors to evaluate company performance. The results also highlight the need for consistency in reporting non-GAAP financial performance measures.

DOI
10.2308/accr.2005.80.1.243
Volume
80
Issue
1
Pages
243-268
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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