American Economic Review Vol. 78 No. 5 1988
Franchising and Risk Management
Abstract
Franchising is an important and controversial form of vertical integration. Allegations of opportunistic behavior by franchisors have led to calls for public regulation and in some states "fairness in franchising" laws. The advisability of such regulation depends on the long-run incentives to franchise. This paper offers new evidence on the incentives to franchise.
- Volume
- 78
- Issue
- 5
- Pages
- 954-968
- Sources
- bibtex:phds-export.bib