American Economic Review Vol. 66 No. 2 1976

Interbrand Choice, Media Mix and Market Performance

Michael E. Porter

Volume

66

Issue

2

Pages

398-406

Sources

bibtex:phds-export.bib

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓