← Search American Economic Review Vol. 69 No. 4 1979 Economic Theory of Choice and the Preference Reversal Phenomenon David M. Grether; Charles R. Plott Volume69 Issue4 Pages623-638 Sources bibtex:phds-export.bib Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓