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Journal of Finance Vol. 70 No. 3 2015

The Effect of Providing Peer Information on Retirement Savings Decisions

John Beshears; James J. Choi; David Laibson; Brigitte C. Madrian; Katherine L. Milkman

Harvard University Press

open access

Abstract

Using a field experiment in a 401(k) plan, we measure the effect of disseminating information about peer behavior on savings. Low‐saving employees received simplified plan enrollment or contribution increase forms. A randomized subset of forms stated the fraction of age‐matched coworkers participating in the plan or age‐matched participants contributing at least 6% of pay to the plan. We document an oppositional reaction: the presence of peer information decreased the savings of nonparticipants who were ineligible for 401(k) automatic enrollment, and higher observed peer savings rates also decreased savings. Discouragement from upward social comparisons seems to drive this reaction.

DOI
10.1111/jofi.12258
Volume
70
Issue
3
Pages
1161-1201
Language
en
Sources
bibtex:phds-export.bib openalex crossref

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